Rohit Arora
Opinion
27 June 2023
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After serving on the 2023 Brand Purpose jury for the Global WARC Awards for Effectiveness, Liwa Content Driven’s Rohit Arora explores the lessons brands can learn from the shortlist about making a lasting impact.
Opinion
19 September 2021
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Liwa Content Driven’s Rohit Arora explores how this year’s WARC Prize for MENA Strategy winners built relevance by having their finger on the pulse of local culture.
Opinion
16 March 2021
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Customer Lifetime Value is a crucial metric in the marketing of modern services - Rohit Arora explores the core ideas.
Opinion
12 February 2021
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Using Google research on the ‘messy middle’ between intention and purchase, Rohit Arora delves into six ways to use video media to pull through the complexity.
Opinion
16 April 2020
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There has been an influx of attention-grabbing public safety announcements, logos for social distancing and now a bunch of “we’re in it together, alone together” type of campaigns – but what does a cogent response mean in practice, asks Rohit Arora.
